Hi, I'm Emma Sue.I am an Atlanta-based music business professional specializing in live events and music marketing.I have experience in artist relations, booking, event production, and social media marketing. I enjoy helping artists and creative businesses connect with audiences through thoughtful promotion and community-focused events.I earned my B.S. in Media Entrepreneurship from Georgia State University.

• Freelance Booking

• Sleepover Fest

• Marketing

• Lovesick

• Skills

• Contact Me

Freelance Local Booking

Atlanta, GA • February 2025 – Present

I work with independent artists and local venues, primarily at The Masquerade, to book and promote shows across Atlanta. My role spans artist outreach, event logistics, settlements, and day-of coordination, helping create successful events while supporting the local music community.

What I Do

✷Book local support for touring artists
✷Book and promote local shows
✷Coordinate with venues and talent buyers
✷Advance shows using Airtable and email
✷Execute settlements and ticket audits
✷Create show schedules and run-of-show documents
✷Coordinate with promoters and venue staff
✷Assist with marketing and promotional planning
✷Serve as the primary liaison between local artists and venues

Impact

✷Booked and promoted 20 local shows and 1 DIY music festival
✷Coordinated communication between dozens of artists and venue staff
✷Helped grow recurring local concert series at The Masquerade.

Process

Artist Discovery

✷Research local artists that fit the needs of the touring headliner.
✷Review the Booking Submission form I created to curate fully local lineups.

Outreach

✷Contact artists, managers, and venues to confirm availability and negotiate details.

Advancing

✷Finalize schedules, hospitality, technical needs, and timelines.
✷Implement the Advance Form that I created to ensure I accurately fill out Airtable. This eliminates extra day-of-show questions for both the artists and the venue.

Show Day

✷Handle settlements, coordinate load-in, and communicate with artists and venue staff.

Tools

✷Airtable
✷Google Workspace
✷Microsoft 365
✷Canva
✷Social media platforms
✷Ticketmaster TM1 Event Audit

All other show flyers can be found on my Lovesick page!

Sleepover Fest 2025

Co - Founder • Booking Agent • Promoter

Overview

Sleepover Fest began as an idea from a friend about a year before the event came to life. Sleepover Fest was created to celebrate Atlanta's local music community, with femme and female-fronted bands at the forefront of the lineup. Alongside live performances, the event featured local artists and vendors, showcasing the creativity and talent that make Atlanta's music scene so unique.
Rather than functioning as a traditional commercial festival, the event was designed to be an accessible, community-driven experience that fostered connection between artists, musicians, vendors, and attendees.

My Role

I led the project from start to finish, including:✷ Researched and vetted local venues
✷Booking and confirming performers
✷ Recruiting local art vendors
✷ Artist communication and advancing
✷ Supporting day-of operations
✷Social media marketing
✷ Coordinating event logistics, including promoting the event and selling tickets through Partiful.
✷Managing the event timeline

Challenges

Like most independent events, Sleepover Fest required balancing creative goals with limited resources.Some of the biggest challenges included:✷Coordinating multiple artists' schedules
✷Managing communication across performers and vendors
✷Promoting the event with a limited budget
✷Keeping production organized while wearing multiple hats
✷Ensuring appropriate safety measures were in place during the late-summer heatThese challenges strengthened my skills in project management, communication, and problem-solving.

What I Learned

Sleepover Fest reinforced the importance of:✷Clear communication
✷Organization
✷Adaptability
✷Community building
✷Creative leadershipThe experience strengthened my confidence in leading projects from concept through execution while collaborating with artists, venues, and local businesses.

Festival Graphics by Audrey F.

Marketing

The Masquerade:
Created social media campaigns supporting concerts and venue marketing.Supported grassroots venue marketing through The Masquerade's Street Team by distributing promotional materials and placing sidewalk decals throughout Atlanta.MTM Standard:
Created artist marketing campaigns, promoted live events, and published music journalism.Vivid Hair Salon:
Developed branding, social media content, and print marketing materials for individual stylists.

Lovesick is my personal creative project where I explore branding, concert promotion, graphic design, playlist curation, and community-focused marketing. Through Lovesick, I've created promotional materials for local shows, stylists, vintage vendors, and independent artists while documenting Atlanta's local music scene.

• Lovesick Design by Max P.

Skills

• Linkedin
• download resume
• contact

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